What is a mobile-friendly website? This would mean that your website is responsive and easy-to-navigate using not only a laptop or a desktop but a mobile device as well.
What does a mobile-friendly website mean to your business?
Your online success is on the line.
A data presented by HubSpot from Google in 2018 shows that more than 51% of people who did searches using their smartphones found a new company or product.
Since most people are now using their mobile phones to access the internet, you have to keep up with the demand. I suggest that you should optimize your business’ website for a mobile format to widen customer reach.
Why you should have a mobile-friendly website?
Firstly, Google is very strict. According to a blog article on webmasters.googleblog.com about Finding more mobile-friendly search results, “Starting April 21 (2015), we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high-quality search results that are optimized for their devices.”
Google can now determine if your website passes the standard for mobile friendliness. If it seems like the users will have a hard time scrolling or tapping on it, Google will probably not include your website in relevant mobile search results.
Are you willing to take the risk of losing additional traffic and potential customers? I’m sure you’re not even considering the thought as a competitive business owner.
What are the elements of a mobile-friendly website?
- It has easy-to-spot and clear CTA (call-to-action) buttons despite the small screen size.
- Spaces between navigation menus are wide enough to prevent tapping on the wrong menu.
- It shows users a simple yet appealing design.
- The website provides short forms to gather necessary information from visitors.
- The fonts used for the contents are readable.
- It displays images and videos rightfully for a mobile’s screen size without the need to zoom in or out.
- It has a fast loading time.
Also, why take the risk when there’s a convenient way to avoid it? Here are simple steps in creating a mobile-friendly website for your business:
#1 Begin with a goal for a responsive website
What is a responsive website? This would mean that a website changes the display and formatting to be efficiently accessed across different devices such as on desktop, laptop, tablet, and mobile phone.
The uniformity of the content is very crucial to avoid confusing your visitors. You can definitely achieve a responsive website without compromising the content through the help of a professional.
#2 Keep in mind the finger taps instead of cursor clicks
Obviously, you don’t use a mouse when using your mobile phone. So, you should design your mobile website with finger-accessibility in mind, such as for swiping, tapping, and pinching. It would be very wise as well to minimize the need to zoom in and out as much as possible.
#3 Keep the design simple
Simplicity is really the key because you have to cater to a smaller screen. You can’t have a lot of unnecessary content on your website, cluttering your layout. However, remember that you still have to make your website look appealing.
You can use a simple font style all throughout the website using font sizes that are visible enough for the visitors. You can always do a test if the size you use for the desktop view is fit for the mobile view.
#4 Don’t set autoplay for your website videos
Adding videos, such as introducing your business or testimonials from customers, are an additional attraction to your website. Yet, there are things you need to consider when you do so.
A lot of websites still use autoplay of which a video automatically plays the moment users visit the page. Personally, I don’t like this feature because it would be very embarrassing if I open the website in a quiet, public place and my phone is on full volume.
#5 Keep CTA (call-to-action) buttons noticeable
Don’t let the limited screen space of the mobile stop you from injecting noticeable CTA buttons. You can always keep the content brief and concise, so you can use a large font size to highlight it. Also, you can opt for a bright button background in contrast to the overall website color theme.
#6 Organize a navigation menu
Display upfront on the homepage of what you think visitors would likely want to find first when they visit your website. In most cases, they would primarily browse through your products or services. Then, you have to see to it that they would be directly routed to the exact page they want to go as they click the menu button for products or services.
On the homepage, you can also add a brief summary of content and a button routing to the business’ recent achievements and what customers say about you that will best introduce the business.
I am Louise Savoie Digital Marketer at Proweaver, a web development company specializing in Custom Web Design which helps sole proprietors and small companies increase their sales and grow their business. I am responsible in Content Marketing and Social Media Marketing. You can find us on Twitter: @proweaver
Image via: All images are given by Author.