As of 2018, TikTok TikTok surpassed Facebook, Instagram, YouTube, and Snapchat in monthly installs. The rapidly growing popularity of this new kid on the block has prompted many marketers to re-evaluate their social media strategy. However, before jumping on the TikTok bandwagon you may want to take a look at this infographic guide from the team at One Productions.
What is TikTok?
TikTok is a video sharing app on which users create and share vertical videos of up to 15 seconds. Users can explore hashtags are used to find unique lip-syncs, challenges, practical jokes and more. TikTok users can also interact with others through “response” videos or through lip-synching “duets” (i.e. in which you duplicate videos and add yourself alongside). The app has a huge library of music and sound effects which can be used to score videos.
Where Did TikTok Come From?
Hailing from China, TikTok was first launched under the name Douyin in 2016. The video sharing app’s 2017 merger with Musical.ly added lip-synching functionalities which are one of TikTok’s major selling points. The app rebranded to TikTok in 2018 in an attempt to lure in users from the US. By 2019, TikTok has been downloaded over a billion times, making its parent company, ByteDance, the world’s most valuable startup.
Is TikTok A Good Fit For Your Marketing Strategy?
If video is central to your brand’s online marketing strategy, then TikTok could be a great fit for you. Given the young make-up of users, TikTok is ideal for companies that primarily target a Gen Z audience. What’s more, the music-centric nature of the app makes it a perfect choice for brands who produce a lot of online content about music.
Discover More About TikTok
If you would like to find out more about how to incorporate TikTok into your existing digital marketing strategy, then you should take a look at the infographic guide below.